CropX, a San Francisco, CA- and Israel-based in-soil ag analytics company, raised $10M in funding.
New investors including strategic partner Sumitomo Corporation Europe, Armada Investments and TaL Capital joined existing investors such as Finistere Ventures, Germin8 Ventures, GreenSoil Investments, Innovation Endeavors and OurCrowd.
The company intends to use the funds to extend its research and development efforts and speed penetration of its analytics platform throughout a broad cross-section of grower environments.
Led by CEO Tomer Tzach, CropX provides advanced soil sensor technology and cloud-based Ag analytics solutions that integrate with top irrigation systems to allow farmers to increase crop yield and reduce water, fertilization and energy costs. Its soil sensors and data platform let farmers know if/when specific parts of a field need to be watered or fertilized and how much is needed – all in a mobile app.
The company also added John Vikupitz, a proven industry leader, to its executive team as president. Vikupitz will drive the company’s global expansion with a focus on accelerating market adoption of its farm management platform, which is already installed around the globe on the fields of top farms, as well as irrigation, seed and fertilizer companies.
CropX integrates the full spectrum of available farm data insights – satellite, weather, crop modeling, topographical data, etc. – with its soil intelligence to deliver accurate prediction at scale.
The company is also backed by the venture arms of manufacturing leaders including ICL, Lab IX (the Flex technology accelerator), and Robert Bosch Venture Capital GmbH (RBVC).