AnalyticsIQ, an Atlanta, GA-based marketing data and predictive analytics company, received a growth investment from Boathouse Capital.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate future business growth and continued product innovation.
Led by Dave Kelly, CEO, AnalyticsIQ leverages a blend of publicly available data and proprietary predictive analytics capabilities to assist blue-chip brands with their customer segmentation and people-based, cross-channel targeted advertising.
The company’s blend of third-party data and custom algorithms allows both B2B and B2C marketers to predict the future behaviors, needs and desires of their target audience.
Given this, data science teams have the ability to license AnalyticsIQ’s proprietary algorithm to utilize in-house and apply to their own data sets while marketers can understand the psychology behind the purchasing decision of their customer base.
FinSMEs
25/08/2019