Kaleidoscope Labs, a NYC-based functional wellness and CBD brand, raised $4M in seed funding.
The round was led by RRE Ventures with participation from Barry Rosenstein, founder of JANA Partners.
The company intends to use the funds for the expansion of the brand, furthering product efficacy, and support their nonprofit arm, Kaleidoscope Gives Foundation, that provides grants to a variety of causes in the cannabis industry.
Led by Founder and CEO Ana Rosenstein, Kaleidoscope Labs is a wellness or CBD-based brand offering a semi-customized CBD based capsule which utilizes a microencapsulation technology to increase the bioavailability of the CBD and the other ingredients in each pill. Users complete a questionnaire online and the brand creates a customized recommendation based on user wellness goals and needs.
Kaleidoscope offers five formulations which blends 30mg of CBD per serving with other natural ingredients for a maximum combined effect, including:
- Wake (featuring CBD, ginseng, etc.),
- Sleep (featuring CBD, melatonin, etc.),
- Soothe (CBD, curcurmin, etc.),
- Glow (CBD, Biocell collagen, etc.), and
- Boost (featuring only CBD).