Blaize, a London, UK-based SaaS customer experience platform for the subscription economy, raised £2.5M in seed funding.
The round was led by Nauta Capital. In conjunction with the funding, Carles Ferrer, Nauta Capital’s London-based General Partner, will be joining Blaize’s board.
The company intends to use the funds to further enhance its platform, strengthen its leadership and operational teams, and accelerate international expansion plans.
Launched in 2018 and led by CEO James Henderson, Blaize provides a SaaS based platform that enables businesses to design and roll-out personalized digital subscription journeys. Through Blaize, non-technical teams can use code-free drag-and-drop functionality to test and deliver trial, sell and up-sell journeys in real-time.
Featuring IAM (identity and access management), a dynamic CDN (content delivery network) and a data-driven paywall, the system enables publishers and brands to create digital subscription offerings at scale without technical infrastructure changes – resulting in increases in monthly revenue and renewals.
While the solution is applicable to subscription businesses across a variety of sectors, the company has quickly established prominence in the $200tn media and entertainment space, counting media brands including NewsCorp, Dennis Publishing, TheStreet, and DC Thomson as customers.