100 Thieves, a Los Angeles, CA-based lifestyle brand and esports company, closed a $35m Series B funding round.
The round was led by Artist Capital Management with participation from Aglaé Ventures. In conjunction with the funding, Artist Capital Management’s CIO Josh Dienstag will join 100 Thieves’s board.
The company intends to use the funds to expand in competitive esports, apparel and develop new gaming entertainment content.
Led by Matthew “Nadeshot” Haag, Founder and CEO, Drake, Scooter Braun, and Dan Gilbert, 100 Thieves is a new gaming lifestyle company and esports organization. The company has esports teams competing in League of Legends, Fortnite and Call of Duty, sells streetwear-inspired apparel and produces gaming podcasts and YouTube content.
100 Thieves has also announced the development of its new 15,000 sq ft headquarters, which will house its entire operation – including esports practice facilities, streaming stations, a content production soundstage, and an apparel development workshop.