WeGift, a London, UK-based digital rewards platform, closed a £4m Series A funding.
The round was led by Fred Destin at Stride.vc, who also joins the Board of Directors, with participation from Unilever Ventures and SAP.iO fund, as well as angel investors including James Hind, Eamon Jubbawy, Simon Franks, the Redbus Group, Alex Chesterman, and Charlie Songhurst.
The company intends to use the funds to further scale operations, expand to the US, and further invest in its technology platform.
Established in 2016 by Aron Alexander, WeGift provides cloud-based, open API solutions that allow businesses to transfer value to consumers, in real-time and globally, rather than using manual processes that are error prone and expensive.
The company is operating in more than 26 countries, in 22 languages, 20 currencies, with over 500 brand partners, and hundreds of clients, like Coinbase, Sodexo, New Look and Halfords among others.