VidMob, a NYC-based full stack creative technology platform, closed $25m in Series B financing.
The round was led by BuildGroup, with participation from existing investors Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, LP’s of Manifest, and You & Mr Jones.
The company, which has raised more than $45m in total funding, intends to use the funds to further develop its technology solution.
Led by Alex Collmer, CEO and founder, VidMob is a full stack creative technology platform that offers video creation, analytics and optimization to deliver a continuous flow of high-performance digital video ads. Its Agile Creative Studio™ is aimed at allowing marketers of all sizes to improve and scale their digital video advertising content through first-party data—creative data.
Built on a proprietary pipeline of machine learning services and data processing, and integrated with social platform APIs, the studio provides creative insights that are immediately actionable.
The company has already analyzed over 280,000 ad assets through the still-in-beta Agile Creative Studio solution.
VidMob is currently an official creative partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest and LinkedIn among others. It also works with global creative and media agencies including Publicis, Ogilvy and Universal McCann.
Clients include Bayer, Intercontinental Hotel Group, Ikea and Neutrogena, True & Co and Acorns.