Realeyes, a London, UK-based emotion AI company, raised $12.4M in funding.
The round, which takes the total funding raised by the company to $31.1M, was led by current investors Draper Esprit, and NTT DOCOMO Ventures, Inc., the VC arm of NTT DOCOMO INC, with participation from Global Brain, and previous investors Karma Ventures and The Entrepreneurs Fund.
The company intends to use the funds to scale its offering across the US and EMEA, grow into Japan and expand its products into new industries beyond the marketing sector into new areas such as smart cities, mental wellbeing and robotics.
Co-founded by CEO Mihkel Jäätma, CPO Martin Salo and CTO Elnar Hajiyev, Realeyes is an AI company whose technology enables desktop and mobile devices to measure human emotions and attention levels. Using webcams and the latest in computer vision and machine learning technologies, the solution measures how people feel as they watch video content online, enabling brands, agencies and media companies to optimize their content and help target their videos at the right audiences.
Founded in 2007, the global company has offices in New York, Boston, London and Budapest. It currently has 78 employees.
Customers include brands such as Mars, AT&T, Hershey’s and Coca-Cola, agencies Ipsos, MarketCast and Publicis, and media companies such as Warner Media and Teads.