Product Guru, a Glasgow, Scotland-based online platform described as “Tinder for retail buyers and product suppliers”, raised £300k in funding.
Backers included Belmond Capital, Scotmid and Scottish Enterprise.
The company intends to use the funds to further develop its platform.
Led by Simon Coyle, Product Guru is a product discovery platform that allows suppliers of products across all FMCG, home, gift and travel categories to showcase their products to retail buyers.
The platform allows suppliers to showcase their products to relevant buyers, and provides details of the products in a uniform way. This allows buyers to make clear decisions by giving them the information they need to isolate the products that meet their criteria.
Product Guru operates a freemium business model. Basic features are free for suppliers and retailers with a subscription service available to brands providing sales analytics, product engagement statistics, product trends and other rich-data analytics.