opendorse, a Lincoln, Neb.-based athlete marketing platform, closed a $3.125m in funding.
The round, which brings total funding to $9.525m since founding in 2012, was led by Serra Ventures and Flyover Capital, with participation from existing investors Sean Bratches, Managing Director, Commercial Operations of Formula 1, and Dan Mannix, CEO of CSM North America and new investors Nelnet (NYSE: NNI) and Collaborative Capital.
The company intends to use the funds for growth over the last 12 months.
Led by Co-Founder and CEO Blake Lawrence, opendorse provides a marketing platform for more than 7,000 athletes around the world to receive content from partners and publish to their social channels. Leading sports organizations like the PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, dozens of professional and collegiate sports teams, and hundreds of brands including Allstate, Citi, Pepsi, EASports, Campbell’s, Marriott, Procter & Gamble and Wendy’s, use the platform to send video highlights, photos, GIFs, and more to athletes.
The company currently employs 37 employees.