Nami ML, a Boulder, CO-based mobile app subscription platform, raised more than $500k in pre-seed funding.
Backers included WndrCo and strategic investors with experience at Apple, Oracle, Samsung, WPP and more.
Led by Dan Burcaw, Co-Founder and CEO, Joe Pezzillo, Co-Founder and Chairman, Alejandro Cantarero, Ph.D., CTO, Nami ML provides a cloud-based platform for publishers to manage their mobile app paywalls, and optimize in-app revenue by utilizing machine learning capabilities.
The patent-pending SaaS offering empowers app publishers to create customer journeys from the first run of an app through purchase. Once a developer installs Nami, marketing teams control the presentation of sales offers that guide the user toward conversion.
The solution automatically learns behaviors that signal a propensity to purchase which improves the user experience by reducing extraneous marketing noise thus increasing customer satisfaction.