MakerSights, a San Francisco, CA-based provider of a product decision engine for retail, raised $8.5m in Series A funding.
The round was led by new investors Forerunner Ventures and joined by Brett Hurt and Brant Barton, the founders of BazaarVoice. They join current investors including Steve Anderson, founder of Baseline Ventures; Hayley Barna, partner at First Round Capital; Bill McComb, former CEO of Kate Spade and Lucky Brand; Elizabeth Spaulding, senior partner at Bain & Company; and Jeff Epstein, former CFO of Oracle and DoubleClick.
In conjunction with the funding, Brian O’Malley of Forerunner Ventures will join the MakerSights Board of Directors.
The company intends to use the funds to make key leadership hires, accelerate the growth of in-house engineering and data teams, accelerate international expansion and scale its go-to-market operations.
Led by Dan Leahy, co-founder and CEO, MakerSights provides a product intelligence platform for go-to-market decision makers to gain timely access to critical information to inform their key investments and drive action. Designers can get rapid feedback on new concepts, merchandising teams can spot opportunities and risks before finalizing their line plans, and sales teams can learn preferences of consumers at key retail accounts prior to going to market.
MakerSights’ machine learning algorithms analyze the actual in-market selling of assortments to improve decision recommendations over time.
Top apparel, footwear and accessories brands worldwide—including Calvin Klein, Levi’s, Tommy Hilfiger, Shinola, Taylor Stitch, HOKA ONE ONE, Teva and Allbirds—have used MakerSights.