Dstillery, a NYC-based custom audience solutions partner for agencies and brands, secured $5.9m in funding.
The round was led by NewSpring Capital, with participation from USVP, Venrock and Contour Venture Partners.
The company intends to use the funds to:
– increase its sales and marketing activity,
– extend its portfolio of innovative audience solutions,
– expand partnerships with platforms such as The Trade Desk, Tremor and AppNexus, and
– enhance its team.
Founded in 2008 by Michael Beebe, CEO, Dstillery empowers agencies, brands, and enterprise partners across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech to execute programmatic campaigns at scale by identifying and activating the most accurate, high value audiences on their platform of choice. To find a brand’s best audiences, the solution builds just-for-your-brand Custom AI models, built on 10 million attributes that capture the essence of the brand. These models continuously score and re-score hundreds of millions of candidate audience members in and out of audiences to make sure audiences are accurate.
In addition to its Custom AI Audiences, the company provides a comprehensive portfolio of prebuilt audience segments, including behavioral, location and demographic audiences. All of them can be viewed and customized within Audience Studio, Dstillery’s platform that allows agencies and brands to create, explore, and activate audiences.
Recently, Charlie Oppenheimer, seasoned technology CEO and former Apple product executive, joined Dstillery as Executive Chairman to help accelerate the company’s go-to-market initiatives.