Alyce, a Boston, MA-based gifting platform, raised $11.5m in Series A funding.
The round, which brought total funding raised to date to $16.8m, was led by Manifest, with participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside, and Victress Capital.
The company intends to use the funds to accelerate sales, marketing, and customer success efforts.
Founded in December of 2015 by CEO Greg Segall, Alyce provides an AI-Powered gifting, direct mail and swag platform for brands to personalize and charge their account-based marketing strategy.
The company, which currently has a team of 80+, recently introduced Swag Select™, a patent-pending approach to branded products that offers measurable swag results without inventory issues. With the Swag Select marketplace, companies can reward their fans with premium logoed items by letting them choose swag they actually want and will use, or instead donate the value of that swag to a charity.