PureCars, an Atlanta, GA-based marketing automation and business intelligence platform for the automotive industry, raised a funding round of a disclosed amount.
Backers included Diversis Capital, LLC, and Stage 1 Ventures. The deal was part of a spinout from Raycom Media as a result of their merger with Gray Television.
The company will use the funds to further expand its product offerings via internal development and acquisitions.
Founded in 2007 and led by Samuel Mylrea, CEO, and Jeremy Anspach, Executive Chairman, PureCars will continue to focus on delivering marketing automation and business intelligence software, which utilizes data library and proprietary technology, to dealerships and auto groups across the US and Canada to optimize operational efficiency and increase revenue from variable and fixed operations.