Legwork, a Wenatchee, WA-based cloud patient engagement and marketing automation software for dental practices, raised $17m in funding.
Level Equity, a growth equity firm based in New York and San Francisco, made the investment.
The company will use the new capital to improve existing software functionality and bring new and innovative features to the dental market.
Founded in 2007 and led by Korey Korfiatis and Jeff Weber, Legwork provides a software platform that brings marketing tools, data and patient communications together, enabling dental practices to acquire and nurture more leads, convert leads into appointments, retain patients, encourage reviews/referrals, and reactivate existing patients for follow-on services.
Most recently, the company launched The Patient Experience Insights (PXI), a next-generation review and referral management platform, which leverages a Net Promoter Scoring System to measure and reveal the patient sentiment.
Additionally, PXI uses automation to turn promoters of the practice into positive online reviews and new patient referral generation. Moreover, the PXI reveals those patients who have had neutral or negative experiences, thereby arming practices with the data they need to improve patient experience and grow.
In conjunction with the funding, Charles Chen, Partner, at Level Equity, will join the company’s board of directors.