Halla, a Los Angeles, CA-based AI company focused on personalized recommendations for the food ordering industry, raised $1.4m in seed funding.
The round, which brings the total equity raised to $1.9M, was led by E&A Venture Capital with participation from multi-stage technology investor SOSV.
The company intends to use the funds to:
– scale the I/O platform,
– onboard new customers, and
– further develop its AI technology.
Co-Founded by Spencer Price (CEO), Henry Michaelson (CTO) and Gabriel Nipote (COO), Halla is an AI company focused on personalization for the food ordering industry. Using Machine Learning technologies built around the psychography of food selection and billions of food-related data points, the company’s core offering Halla I/O (Intelligent Ordering) allows online grocers, meal kit services and food delivery businesses to offer personalized food ordering suggestions to their customers.
The platform is currently being used in stealth mode by several regional and national grocery chains.