Future, a San Francisco, CA-based company that digitally pairs fitness enthusiasts with trainers to receive personalized and flexible training plans, raised $8.5M in Series A funding.
The round, which brought total funding raised to date to $11.5M, was led by Kleiner Perkins. In conjunction with the funding, Kleiner Perkins partner Mamoon Hamid will join Future’s Board of Directors.
The company intends to use the funds to expand its go-to-market strategy, scale trainer operations, and develop key business partnerships to enhance the personal training experience for customers.
Co-founded in 2017 by Rishi Mandal and Justin Santamaria, Future leverages a data-driven technology approach to pair each customer with a remote personal trainer who coaches one-on-one from the company’s digital platform. For $5 a day, users can access a weekly training plan, nutritionist information, and monitor their progress daily while staying in constant contact with a personal training partner.
Each personal trainer is certified, formally educated in exercise science, and employs a customized approach based on an individual’s personal fitness needs.
Seed investors in Future include Khosla Ventures, Mike Krieger (founder Instagram), Caffeinated Capital, Founders Fund, Ndamukong Suh (NFL), Kelvin Beachum (NFL).