ChowNow, a Los Angeles, CA-based online ordering platform for local, independent restaurants, closed a $21M Series C funding round.
Backers included 3L Capital and Catalyst Investors. With this latest round, 3L Capital co-founder and managing director Shawn Colo joins the ChowNow Board of Directors.
The company, which has raised a total of $60, including previous rounds from Steadfast Capital, Upfront Ventures, and Bonfire Ventures, intends to use the funds to continue to expand operations and its business reach.
Led by Chris Webb, co-founder and CEO, ChowNow powers branded online ordering systems for 11,000+ independent restaurants across the US and Canada — via restaurants’ own websites, on Facebook and Google, through apps, and via its website — while also providing their restaurant partners key customer insights and marketing support.
The company, which allows diners to connect with independent restaurants in their communities to order takeout (and in some cases delivery), has also launched a new website, OrderBetter.com, aimed at educating consumers about the predatory tactics and “dirty little secrets” of delivery-app businesses.