Backtracks, an Austin, Texas based podcast analytics company, raised $2.1m in seed funding.
The round was led by Moonshots Capital, with participation from Capital Factory, Sputnik ATX, Next Coast Ventures, Bull Creek Capital, and BNSG Capital.
The company intends to use the funds to further product innovation and staff key positions to drive growth. As part of the funding, Kelly Perdew, co-founder and Managing General Partner at Moonshots Capital will join the board.
Co-founded by Jonathan Gill and Kevin Wright, Backtracks is a B2B monetization and analytics platform for audio that allows podcast publishers, listening apps, aggregators, and ad networks to uncover meaning and value from the spoken word through podcasts. Its Open Podcast Analytics (OPA) based platform collects behavioral and performance metrics that podcasters and advertisers need to make informed decisions.