Tru Optik, a Stamford, Conn.-based provider of an OTT data management platform, closed a $10m funding round.
The round was led by Mithera Capital, with participation from TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures.
The company intends to use the funds to increase its sales and marketing activity, accelerate international growth, expand its proprietary OTT Household Graph.
Led by Andre Swanston, CEO, Tru Optik powers targeted connected TV (CTV) / Over-The-Top (OTT) advertising by enabling buyers and sellers to transact at scale with consistency and simplicity in an open environment. The Tru Optik OTT Marketing Cloud is an audience measurement and data-management platform that works across the entire OTT ecosystem, including all connected-TV devices.
The company partners with many of the world’s largest media companies, brands, and agencies and is the founding member of OptOut.TV, a consortium of OTT publishers, ad-tech companies, and data providers dedicated to providing consumers effective privacy options in the connected TV advertising space.