Tonal, a San Francisco, CA-based intelligent fitness system, raised $45m in Series C funding.
The round, which brought total capital raised to $90m, was led by the Growth Fund of L Catterton, with participation from Evolution Media (which has invested in MasterClass, Calm, The Athletic) and existing investors Shasta Ventures, Mayfield, Sapphire Ventures, Serena Williams via Serena Ventures, and more.
The company intends to use the funds to accelerate growth after its recent expansion of delivery to all 48 contiguous states, further investing in its supply chain, distribution, and AI talent as well as in recruiting and operational efforts, focusing on the following key areas:
– Personalized Software Experiences;
– New Content Modalities;
– Recruiting & Operations Expansion.
Founded in 2015 by Aly Orady, CEO, Tonal uses intelligent technology, expert coaching, and personalized guidance to establish its on-demand personalized strength-training system. The system’s electromagnetic resistance creates digital weight, which allows people to do every leg, arm, shoulder, back, core, and chest exercise with one compact piece of equipment. Tonal monitors the quality of every rep, adapts guidance, and measures progress in real-time to take the guesswork out of strength training.