Squelch, Inc., a Redwood City, CA-based provider of a customer experience optimization solution, raised $12m in funding.
Backers included Shasta Ventures and Correlation Ventures, and new investor Tenaya Capital.
The company intends to use the capital to accelerate the growth of its sales and marketing programs, bringing its platform to a broader number of customer experience professionals.
Led by Jayaram Bhat, co-founder and CEO, Squelch provides businesses with a SaaS platform to manage customer satisfaction, retention, and loyalty. The company’s software serves up current, relevant intelligence to customer-facing agents at the precise moment of customer interaction, delivering actionable intelligence to address customer questions or challenges.
The system connects with most SaaS-based applications, including Salesforce, Zendesk, Slack, Box, Confluence, Jira, OneDrive, and Google Drive.
In the 11 months following company launch, a growing number of enterprises have adopted the software, including Khoros (the combined company of Spredfast and Lithium), Arxan Technologies, Thycotic, and Instana.