Motimatic, a San Francisco, CA-based behavioral science company, secured $4m in funding.
The round was led by City Light Capital with participation from University Ventures and New Markets Venture Partners.
The funding will further accelerate the company’s growth in multiple sectors.
Led by Alan Tripp, founder and CEO, Motimatic provides a motivation system that uses advertising networks to achieve social good. It enables universities, health care providers, financial services providers and employers to improve key outcomes. The system guides and inspires students, patients, consumers and employees to engage in better behaviors to achieve life-term goals like graduating from college or improving their health.