Mejuri, a Toronto, Canada-based direct-to-consumer online jewelry retailer, raised $23m in Series B funding.
The round was led by New Enterprise Associates, with participation from Incite Ventures, BDC Capital, Felix Capital, Imaginary Ventures, and Dash Ventures.
The company intends to use the funds to continue to expand operations and grow its business reach.
Founded in 2015 by Noura Sakkijha and Majed Masad, Mejuri is an online direct to consumer fine jewelry company focused on millennial women.
The brand works with top jewelers, who commit to craftsmanship and ethical practices, to elimiate middlemen and produce quality essentials to sell directly to consumers.
The company also operates two retail stores in NYC and Toronto.