The amount of the deal was not disclosed.
Together, Heartbeat and Iconery will leverage their shared expertise in brand-building, influencer marketing, and e-commerce to amplify both brands’ presence moving forward.
Led by CEO and Founder Ivka Adam, Iconery is a jewelry design, manufacturing, and logistics company serving brands and influencers around the world. Combining industry experience, trend forecasting and proprietary sales-predicting algorithms, Iconery has produced 23 collections since 2015 with influencers including Rashida Jones, Michelle Branch, Jen Gotch, Pia Arrobio for LPA and retailers including NordstromXNike, Goop, REVOLVE, and Ban.do.
It is backed by Crosscut Ventures, Human Ventures, Amplify, and Canyon Creek Ventures.
Adam will now lead all marketing efforts for the Heartbeat team and continue to expand the Iconery brand.
Co-founded in 2016 by CEO, Brian Freeman and COO, Kate Edwards, Heartbeat is an engagement platform that connects brands with 200,000 Millennial and Gen Z consumers. Since 2016, the company has worked with over 200 companies to build their community of brand loyalists and activate these “citizen influencers” to create trackable content campaigns on social media.
Heartbeat is backed by Sinai Ventures, Backstage Capital, Techstars, and Firebrand Ventures.