Embrace, a Culver City, California-based provider of performance management technology for mobile, raised $4.5m in funding.
The round was led by Pritzker Group Venture Capital and joined by Greycroft and Vy Capital with follow-on from mobile-first experts, including the founders of Parse and MoPub, Eniac Ventures, and The Chernin Group.
The company intends to use the funds to expand operations.
Led by Eric Futoran, co-founder and CEO, Embrace provides a comprehensive unified health and optimization platform dedicated to mobile applications. The company’s technology enables businesses to make their apps stable and faster through an automated analysis of each and every user session.
The platform analyzes and replays the details of every single user session to accurately detect, diagnose and resolve any user-impacting issues.
Since launching in 2016, Embrace has supported trillions of mobile events from many of the world’s most popular apps, in a variety of verticals, including Home Depot, OKCupid, Boxed, Headspace, GameTime and AllTrails.