Blueshift, a San Francisco, CA-based customer data activation platform, raised $15m in Series B funding.
The round, which brings total financing raised to date to $30m, was led by Softbank’s new AI-focused early stage fund, Softbank Ventures Asia, with participation from previous investors Storm Ventures and Nexus Venture Partners.
The company intends to use the funds to accelerate the growth of its Customer Data Activation Platform, and build an ecosystem of apps under its newly released app framework.
Led by Vijay Chittoor, co-founder and CEO, Blueshift provides an AI driven platform that unifies historical data and real-time streams from multiple data sources into a single customer view to allow consumer marketers to scale intelligent and timely engagement on “people-addressable” channels like email, paid media, websites, SMS, direct mail, mobile apps, chat, voice and more.
The system is used by consumer marketers in diverse industries ranging from media & publishing, travel, retail, personal finance and more.
The company also announced that Josh Francia, who served previously as the VP of Marketing at LendingTree, has joined the company as Chief Growth Officer.