Affectiva, a Boston, MA-based Human Perception AI company, closed $26m in funding.
The round, which brought the total invested in Affectiva to $53m, was led by Aptiv PLC (NYSE: APTV), as well as Trend Forward Capital, Motley Fool Ventures and CAC.
The company intends to use the funds to accelerate and scale its perceptive technology in the automotive industry, as well as other areas such as conversational interfaces, social robotics and market research.
Led by Dr. Rana el Kaliouby, co-founder and CEO, Affectiva is an MIT Media Lab spin-off, which created and defined the Emotion AI category. Its Human Perception AI software can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. Built on deep learning, computer vision, speech science and massive amounts of real-world data, the company’s Human Perception AI is enabling automotive OEMs, Tier 1 suppliers, ridesharing providers and fleet management companies to build intelligent vehicles that can perceive all things happening with the people inside of them.
Affectiva’s technology is also used by Fortune Global 500 companies to test consumer engagement with ads, videos and TV programming.