Is the website for your small business performing as well as you thought it would? Is it garnering the attention that you hoped for? Or is the only traffic you get via word-of-mouth referrals? You want your website to draw people to your business. It should be what helps those who know nothing about you discover you and want to use your services. The following are 10 tips that can help you improve your website.
1. Have a Meaningful About Us Page
When someone first hears about your business, they have no reason to trust you, and they have no idea who you are. This is where your About Us page comes into play. A good About Us page is going to tell facts about the company, not hype. Its purpose should be to inspire trust in the readers and tell visitors to your site what they need to know about you.
Make the page interesting. Focus on specifics as opposed to using your About Us page as a way of expressing your values, forging a connection, and listing credentials. A good About Us page should include a photo of you. The photo should not be just a random profile photo, but it should be a photo of you in action, doing what your customers are going to hire you to do.
2. Your Home Page Should Make an Impression
Your homepage is the first thing that most people are going to see when they visit your site. Within seconds of seeing your homepage, visitors should know exactly what your company does and who you are. Initial impressions are everything. Your homepage should load quickly.
The last thing you want is for a potential customer to navigate away from your site before seeing your homepage because large images and videos took forever to load. If you find that your website is slow to load, one thing you may want to consider is using different hosting plans.
Once a visitor sees your homepage, it should capture their attention. Studies say that you have 0.05 seconds to convince a visitor to your site that it is worthwhile for them to be there. Your homepage should do three things:
• Provide a brief description of who you are
• Offer a brief explanation of your services and products
• Show how you can help your potential clients or customers
3. Create a Worthwhile Contact Us Page
More people are going to visit your Contact Us page more than almost any other page on your website. A lot of Contact Us pages are just made to be as boring as possible. A boring contact page is not going to inspire anyone to call you or to leave a message. A good contact page should be as engaging as the rest of the website is. It should inspire people and instill trust in them to the point where they want to share their personal information with you and want to begin to form a relationship with your business.
4. Put Useful Contact Information on the Page
You need to think about the groups of people who are going to be contacting your site. Where are they going to try to reach out to you from? If you are targeting a local market, then having your phone number and email is enough. But what if you are targeting a larger market? It may be beneficial for you to include a Skype name and number, links to connect with you on social media, as well as forms of messaging that are popular around the world. You want to give your potential clients every opportunity possible to reach out to you. Make your address clickable with Google maps.
5. Informative Service Pages
The information offered on your service pages should be more detailed than what is on your homepage. If a person has gone this far, it’s because they are interested and want to be informed. Speak to them about the advantages of using your service. Show them how you differ from the competition. Include bullet points of your services with short explanations for each one.
6. Use Google Analytics
Google Analytics is a tool that Google created to help you or your webmaster understand traffic. This is valuable information that should never be ignored. There are four reasons why you should use Google analytics:
• Identify the most profitable marketing channels
• Identify the market channels that drive traffic
• Learn about your site demographics
• Identify your best pages
Google analytics allows you to give high quality content and service to your site’s visitors.
7. Start a Blog
Your blog is a way for you to connect with your clients. It is a way to show that you and your staff are knowledgeable. A blog allows you to do a deep dive and thoroughly explore topics that are of interest to your visitors. It gives you the chance to inform visitors about local trends, review case studies, and even promote other companies that are not your competitors.
8. Get Testimonials from Real Customers
Customer testimonials are unbiased content that encourage visitors to buy. Testimonials could include text, video, or audio. When choosing testimonials, there are a few tips to follow:
• Be selective and choose the testimonials that address the needs of your customers
• Show the face of your customer. Adding an eye-catching photograph will increase your click through rate
• Show testimonials on every page of your site
• Never fake testimonials. The loss of credibility that comes from a fake testimonial can never be undone
9. Use Videos or Product Reviews
Include videos and product reviews to explain your services or your product. Videos can help your customers easily grasp what you are trying to sell, and they can convey a sense of competence and knowledge more easily than simple words.
10. Give Every Page a Unique Title
Make sure that every page on your site is given a unique title. The title should have keywords in it that you would expect someone searching for your service or your product to use. If you have questions about what keywords to include, Google’s keyword tool can help.
Do you have any other tips that have worked well that you would like to share? If so, please let us know in the comments section below.