WealthEngine, a Bethesda, Maryland-based provider of predictive marketing, analytics and audience development services, received $6.5m in credit financing.
CIBC Innovation Banking provided the financing.
The company intends to use the funds to: continue to expand its offering of innovative analytics tools.
Led by PV Bocassam, CEO, WealthEngine provides predictive marketing, analytics and audience development services enabling companies in the for-profit and not-for-profit sectors to access insights to target, segment and engage with their customers and donors.
The company works with more than 3,000 financial services, higher education, healthcare systems, advocacy, and high-end hospitality organizations to understand their current and prospective donors and customers. Its cloud-based prospect engagement platform contains WE Profiles for 250M adults in the U.S., enriched with demographics, lifestyle and affinity, charitable/political giving history, real-estate and other wealth signals.
Investors in the company include Novak Biddle Venture Partners, Signatures Capital and Streamlined Ventures.