Polarr, a San Jose, Calif.- and Shenzhen, China-based edge AI technology platform for photography, video and other creative processes, raised $11.5m in Series A funding.
The round was led by Threshold Ventures (formerly DFJ Venture) with participation from Cota Capital and Pear Ventures. In conjunction with the funding, Chris Kelley, a partner at Threshold Ventures, will join Polarr’s board of directors, along with Mar Hershenson of Pear Ventures.
The company intends to use the funds to advance R&D, engineering, and technology partnership initiatives.
Led by Borui Wang, co-founder and CEO, Polarr leverages computer vision and deep learning technology to allow anyone to create professional-quality content using tools for composing, editing, and curating photos and videos. The Polarr Photo Editor is a photo editing application used globally by more than four million novice and professional photographers each month.
The company developed a deep-learning based AI composition capability for the native camera app on the new Samsung Galaxy S10, which sports a breakthrough display, camera, and intelligent performance. The Galaxy S10’s Composition Guide uses Polarr’s technology, trained with thousands of shots from professional photographers, to guide the user to the most desirable composition interactively, creating the perfect image every time.
The company’s AI composition solution is based on the Polarr Vision Engine, a core technology infrastructure used to power other proprietary Polarr solutions designed for current and future consumer apps. In addition to Samsung, the engine is used by other consumer hardware and software makers including Qualcomm, Oppo and HoverCam.
Polarr develops edge AI technology for photography, video and other creative use cases to give all photographers the professional tools and resources they need to create their best work possible. With expertise in on-device model training and compression, use case discovery and execution speed, Polarr’s flagship photography app, Polarr Photo Editor, is currently used by more than 20 million photographers around the world. The company’s technologies are also embedded in some of the hottest mobile devices including the Samsung Galaxy S10.