This investment opened the company’s Series C funding round. In addition to the raise, Virgo Investment Group Managing Director, Pooja Goel, joined Peerfit’s board of directors.
The company intends to use the funds to expand its core brand, reach more employers and their employees, and grow into the Medicare Advantage space with Peerfit Move.
Led by Ed Buckley, III, Ph.D., Chairman and CEO, Peerfit connects employers and carriers with personalized fitness experiences. Through their digital platform, insurance carriers, brokers and employers can provide benefits programs giving employees access to a network of fitness studios and gyms – offering a variety of classes that cater to all levels of fitness – using workplace wellness dollars.
Peerfit also empowers consumers to access flexible fitness experiences that fit their needs and interests all through a digital dashboard.