Minute Media, a global technology and publishing platform, acquired The Big Lead, a sports & news digital publication.
The amount of the deal was not disclosed.
Following the purchase of Mental Floss, this new acquisition brings another media brand under the Minute Media umbrella and strategically aligns with its goal of expanding within key content verticals.
As a part of the deal, Minute Media:
– will be acquiring a group of The Big Lead content creators, all of whom have been responsible for building The Big Lead’s market position,
– will take on management The Big Lead’s digital assets, including editorial, website development, social channels, syndication and monetization.
Led by Asaf Peled, Founder and CEO, Minute Media is a media and technology company owning and operating such destinations as 90min, 12up, DBLTAP, and Mental Floss.
The company is backed by venture capital firms and strategic investors including Battery Ventures, Dawn Capital, Gemini Ventures, North Base Media, ProSieben, Qumra Capital, Goldman Sachs, La Maison, Vintage Investments, and Remagine Ventures.