Marketing Evolution, a NYC-based provider of marketing measurement and optimization solutions, raised $26.1m in growth financing.
The round, which brings the total invested to date to $50.7m, was led by Energy Impact Partners (EIP), with continued participation from existing investors Insight Venture Partners and Zetta Venture Partners. In conjunction with the funding, Lindsay Luger, partner at EIP, will join Marketing Evolution’s Board of Directors.
The company intends to use the funds for:
– continued innovation, specifically around its Marketing Measurement and Attribution Platform, which announced expanded features in February,
– scale of international growth and
– focus on customer success.
Led by Rex Briggs, founder and CEO, Marketing Evolution provides marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, its person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation.