ARI Network Services, Inc., a Milwaukee-based provider of software and marketing solutions to dealers, equipment manufacturers and distributors in select vertical markets, received a strategic growth investment from TA Associates.
The amount of the deal was not disclosed. In conjunction with the investment, Ashutosh Agrawal, a Managing Director at TA Associates, will join the ARI Board of Directors, along with Nicholas D. Leppla, a Vice President at TA Associates.
Following the transaction, True Wind Capital, a San Francisco-based private equity firm that completed a take-private transaction of ARI in August 2017, will remain the largest shareholder in the company.
Founded in 1981 and led by Roy W. Olivier, President and Chief Executive Officer, ARI provides lead-generation, e-commerce, digital marketing, electronic catalog and dealer management solutions to dealers in end markets such as power sports, outdoor power equipment, marine, recreational vehicle, tire and wheel, aftermarket auto service, appliances and home medical equipment. The company has offices throughout the United States and around the globe.
More than 23,500 equipment dealers, 195 distributors and 3,360 brands worldwide use its web and eCatalog platforms.