Adthena, a London, UK, Austin, TX, and Sydney, Australia-based provider of AI-powered search marketing intelligence, secured $14m in Series A funding.
Updata Partners made the investment. As part of the transaction, Jon Seeber, General Partner at Updata, will join Adthena’s board of directors.
The company intends to use the funds to:
– accelerate growth across the US and internationally,
– strengthen product development of its paid search AI platform, which is built around its patented ‘Whole Market View’, and
– scale its AI capabilities and support the launch of new channels.
Led by Ian O’Rourke, CEO, Adthena provides an AI-powered search marketing intelligence platform leveraging natural language processing, machine learning and thousands of deep learned categories to segment data to provide insights into Brand Protection, Partner Management, Strategic Planning, Gap Analysis and Ad Copy Analysis. Globally, the company works with more than 200 clients across 14 different business sectors, including retail and e-commerce, finance, travel, education, and automotive.
Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect.