ActivTrak, an Austin, Texas-based cloud productivity monitoring software provider, raised $20m in Series A financing.
The round was led by Elsewhere Partners. In conjunction with the funding, software industry veteran and Elsewhere Partners Operating Advisor Rita Selvaggi will take over as chief executive officer for ActivTrak. Technologist and Elsewhere Partners Operating Advisor Josh Stephens will provide ongoing counsel on product strategy.
Co-founded by Anton Seidler and Herb Axilrod, co-founder, ActivTrak is a cloud-based productivity monitoring software provider that allows organizations to understand how their employees get work done. It provides aggregated data and analytics that quantifies employee productivity to give employers and managers the insights they need to improve employee performance, keep track of sensitive internal information and improve operational efficiency.
The platform has over 130,000 freemium users and 5,000 subscription customers.
In her role as ActivTrak CEO, Selvaggi will apply three decades of experience leading high-tech sales, business development and marketing strategy to help ActivTrak scale its go-to-market operations and product development efforts. She previously served as chief marketing officer of AlienVault, Inc., and senior vice president of marketing for SolarWinds. Selvaggi has also held leadership roles at Blue Coat Systems, Permeo Technologies, pcOrder and IBM. She currently serves on the board of directors for Foresite Managed Services and Vyopta, Inc.