Launch Kids, Inc., d/b/a Rockets of Awesome, a New York City-based children’s apparel company, raised $19.5m in Series C funding.
Foot Locker, Inc. (NYSE: FL) made a $12.5m minority investment in the round.
The company intends to use the funds to build out an integrated omnichannel customer experience, to continue scaling fast, leveraging Foot Locker’s expertise and resources.
On the other hand, the investment enables Foot Locker to enhance its commitment to the kids’ apparel segment, while further diversifying its customer base and expanding its product offerings. As part of this strategic partnership, Kids Foot Locker will create exclusive Rockets of Awesome shop-in-shop destinations and be the largest retailer of Rockets of Awesome products in the U.S.
Rockets of Awesome merchandise will also be available on kidsfootlocker.com.
Led by Rachel Blumenthal, Founder and Chief Executive Officer, Rockets of Awesome offers a shop for kids featuring a personalized, direct-to-consumer shopping service and innovative children’s apparel brand.
The brand is shoppable in sizes 3-12 on their e-commerce site and through their personalized, seasonal box solution. The company leverages its technology and extensive data science to design and handpick on-trend pieces, constructed of super-soft, long-lasting fabrics, which kids (sizes 3-12) can wear every day.
Everything can be mixed-and-matched, and all items are priced under $40.