Flex Fleet Rental, a Salt Lake City, UT-based provider of medium-term truck rentals to commercial customers, received an investment from Waterfall Asset Management’s private equity platform and TRP Capital Partners.
The amount of the deal was not disclosed.
The company intends to use the funds to augment its customer reach, technology enablement and national fleet. Flex Fleet Rental’s existing management team will continue to lead the company’s operations.
Led by CEO Michael Kraupp and Vice President Brian Goldhardt, Flex Fleet Rental is a truck rental company, offering light and medium duty trucks to commercial customers. The company offers pick-up trucks, flatbed trucks and vans on a month to month basis to provide its customers with the flexibility to manage the demands of their projects, including dependable job site delivery and pick up anywhere in the United States.