DoubleVerify, a NYC-based provider of marketing measurement software and analytics, acquired Zentrick, a Ghent, Belgium-based digital video technology company that provides middleware solutions to execute and perform online video advertising.
The amount of the deal was not disclosed.
Following the deal, the Zentrick engineering teams will continue to operate from offices in Ghent, Belgium.
Led by Pieter Mees and Frederik Neus, Zentrick is a digital video technology company that provides middleware solutions to drive the execution and performance of online video advertising for the world’s largest brands, platforms and publishers.
The software further enables publishers to detect and resolve issues behind breakage as they occur.
For media platforms and publishers, the middleware eliminates the technical overhead and latency associated with supporting multiple third-party data integrations (e.g., measurement, attribution and audience providers).
Led by Wayne Gattinella, CEO, DoubleVerify is an independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for large brands and media platforms. Since 2008, the company has served hundreds of Fortune 500 companies.