Bright River, a Haarlem, the Netherlands-based provider of visual content solutions for e-commerce brands, received an investment from Pride Capital Partners.
The amount of the deal was not disclosed.
The company intends to use the funds to invest in three main areas:
– 3D product visualization;
– automation of image editing using machine learning; and
– advanced visual content optimization (VCO).
Established in 2006 by David Jonkers, CEO, Bright River provides data-driven visual content optimization (VCO) solutions to online retailers optimize their visual product content mix, enabling them to create engaging online shopping experiences that result in higher conversions and lower return rates. The company, which applies machine learning and advanced technologies to increase efficiency in image editing, video editing, and 3D modeling, also has a second head office in New York, NY.
It has 750 people employees in five offices across three continents.