Botify, an organic search marketing company, closed $20m in Series B funding.
The round, which brought total funding to $27m, was led by Idinvest Partners, with participation from Ventech.
The investment will be used to accelerate product innovation, customer adoption and success, and global expansion.
Founded in 2012 by Adrien Menard, CEO, Thomas Grange, CTO, Botify is an enterprise organic search marketing company supporting each phase of the organic search process including technical SEO, content and real keywords. Its device-agnostic, technical SEO platform enables enterprises to build their websites with optimal organic search performance.
Enterprises worldwide including Expedia, Nike, Marriott, Zalando, The Home Depot, Refinery29, and Conde Nast use the solution to drive incremental revenue and traffic from organic search.
The company has offices in New York, Seattle, Paris, and London.