Global martech startup 3radical raised £1M in funding.
Backers in the round, which brought total funding to over £7m, included industry veterans Stephen Kelly and Steve Garnett, who will also become advisers.
The company will use the funds to continue to expand operations and its business reach, accelerating the roll out of its audience engagement platform in existing and new markets.
Launched by David Eldridge and Mike Talbot in 2014, 3radical provides a SaaS based customer, employee engagement and referral marketing platform to clients in the Southeast Asia, Australian and UK markets.
With 3radical Voco, users can create and manage immersive, entertaining and rewarding digital content and deliver loyalty, engagement and advocacy.
Customers include Dell, DBS Bank, Azzuri Group, GVC and National Australia Bank and more than 2 million individuals worldwide.
The company has offices in Bristol, UK, Singapore, Pyrmont and Melbourne, Australia, and Chicago, IL, USA.