3DEN, a NYC-based destination that aggregates the disparate offerings of coffee shops, hotel lobbies and gyms into a space that meets people’s everyday needs, raised $2m in seed funding.
The round was co-led by b8ta and Graphene Ventures, with participation from Colle Capital Partners; The Stable; JTRE; Clark Valberg, co-founder & CEO of InVision; Casey Carl, former Chief Strategy & Innovation Officer of Target; and Andrew Lee, founder of Firebase.
The company intends to use the funds to open its first location within The Shops at Hudson Yards (Level 4), with a grand opening set for March 15, 2019.
Led by Ben Silver, Founder and CEO, 3DEN is advancing a new space concept based on the idea of the “third place” between home and work, where guests can catch up during the in-between moments of their days, or refresh for wherever they’re headed next. Each nature-inspired design space provides guests with practical amenities including Casper nap pods, a lounge and alcove seating with no distractions in sight, a meditation room, soundproof phone booths, pristine bathrooms with private showers and more.
It is accessible through a non-membership, pay-as-you-use model, unlocking amenities that are typically only available through exorbitant membership fees. Starting at $6 for 30 minutes, guests create an account through 3DEN’s app, which they also use to access the space, complete purchases such as food and drink via automated checkout, view amenity availability and make reservations.
To ensure guests have everything they need to make the most of their time at 3DEN, the company partners with brands across health and wellness, beauty, food and more.
Additional 3DEN locations will open throughout New York City in 2019.