SimplyCook, a London, UK-based recipe kit service that focuses on flavour ingredients, closed a £4.5m Series A funding.
The round was led by Octopus Investments.
The company intends to use the funds to accelerate UK and international expansion and to grow its in technology, sales and marketing efforts.
Led by founder and CEO Oli Ashness, SimplyCook provides a subscription service that consists of recipe cards and ingredients kits, including herbs, spices, sauces and other extras needed to cook each meal.
Boxes contains 4 recipes and 4 ingredient kits.
In 2015, the company received $1.1 million from Episode 1 Ventures.