Obo, a San Mateo, CA-based provider of a SaaS product decision system, emerged from stealth with $8.2m in funding.
The round was led by Wildcat Venture Partners and TDF Ventures.
Led by veteran entrepreneur and CEO Pete Sinclair, Obo provides a SaaS platform for technology product organizations to put their best product forward by aligning the product process with core business objectives and using concrete data from the market, customers, and internal stakeholders. This informs the product decision-making process at every step.
Instead of building elaborate roadmaps in silos for what may or may not be the right features, teams across an enterprise—from the C-suite to product managers to engineers to customer success teams—can use the company’s platform to collaborate on product plans.
Companies including C3, Jumpshot, MariaDB, and RedSeal already use the platform.