Contentsquare, a NYC-based provider of a SaaS digital experience insights platform for global enterprises to improve engagement and revenue, raised $60m in Series C funding.
The round was led by Eurazeo, with previous investors also participating.
The company intends to use the new capital to increase research and development, focused on AI and predictive analytics, and continue to expand its business across the Americas, Europe, Asia and Middle-East.
Led by Jonathan Cherki, Founder and CEO, Contentsquare is a user experience (UX) analytics and optimization platform for businesses to understand how and why users are interacting with their app, mobile and web sites. It computes billions of touch and mouse movements and transform this knowledge into actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, Contentsquare allows every member of the digital team to measure the impact of their actions and make fast and productive data-driven decisions to optimize the customer journey.
Currently, the company works with a roster of top companies in retail, luxury, travel, hospitality, automotive, finance insurance space, including the global major brands like Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea, Nissan, and more.