YouGov, a London, UK-based international data and analytics group, acquired Portent IO, a comprehensive social analytics platform for the film and television industry.
The amount of the deal was not disclosed.
Led by Hamish Brocklebank, Co-founder and CEO, Portent.IO is a comprehensive analytics platform for the film and television industry. It dissects, maps, and processes digital, survey, marketing and social data both to give clients predictive analytics models and track the efficacy of their campaigns.
The company’s customer base includes Paramount, Sony, Lionsgate, the BBC – plus most of the major film studios, and a number of TV networks.
Established in the UK, Portent.IO now has a 11-strong team based between London, LA, Poland, Israel and Holland.
The acquisition will enable YouGov to increase the scope of its offering by providing clients with some of the most advanced social monitoring and data science analytics tools available. While the technology is currently focussed on the entertainment industry, YouGov will extend its application across a wide array of client work in other sectors. The platform plugs into YouGov’s wider product suite – complementing its current services, including data products, data services, and custom research – to provide a 360 degree view of marketing campaigns. As part of the acquisition, Portent.IO will be rebranded as YouGov Signal.
Led by Stephan Shakespeare, Co-founder and CEO, YouGov is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.
YouGov has been a long-term investor in the business and has now wholly bought the company. Portent.IO already deploys an array of YouGov data in its solution. It has used YouGov’s panel to survey consumers and also, uses YouGov Profiles data to help media teams plan their marketing campaigns by mining audiences around movies, programmes, and actors.
The company will be renamed YouGov Signal, and the team will remain in place.