The Joy, a Berlin, Germany-based online marketplace for the wellness and beauty industry, raised an initial $2m seed funding.
The company will run an ICO in January 2019 and launch the platform in Berlin during the first quarter of 2019. Joy launches initially in Germany and Western Europe and then aims to roll out across the United States, Japan and South Korea.
Founded by Vladislav Kiselev CEO & founder), Bogdan Nekhoda (CFO & co-founder) and Emil Khavizov (CCO & co-founder), The Joy provides a platform for customers, salons, freelance practitioners and advertisers to interact with each other. For instance, by using the Joy app, customers can book on-demand wellness and beauty treatments at home, at work and in a salon.
The ICO will consist of 2.4 billion tokens for sale, hardcap of $17.4 million. The ICO starts on 20 January 2019 and ends 1 May 2019. The platform will operates on Joycoins, a special method of payment and rewards, such as loyalty and referral programs and bonuses, within the system.